Viamundi Mezcal: A Spirit of Rebellion and Tradition at Our November 1st Art of the Cocktail Event

As we gear up for our Day of the Dead Art of the Cocktail Class on November 1st, we are thrilled to feature Viamundi Mezcal, a brand that represents both the deep-rooted traditions and rebellious spirit of Mexican craftsmanship. This unique mezcal, with its storied past and dedication to preserving ancient techniques, will be one of the highlights of the evening, offering guests a chance to explore a spirit that’s as untamed as the mountains from which it originates.

Here’s why Viamundi Mezcal is the perfect addition to our upcoming cocktail class, and why you’ll want to experience its bold, smoky flavors firsthand.

A Spirit Born in the Shadows: The Untold Story of Raicilla

Viamundi Mezcal draws its inspiration from the once-forbidden spirit, Raicilla, a close cousin of mezcal that was long produced in secret high in the Sierra Madre mountains of Jalisco. For centuries, the creation of Raicilla was a rebellious act, carried out by artisans who risked everything to preserve their craft despite government regulations. Hidden away in the misty mountains, these producers continued to make the spirit in defiance of the law, keeping the traditions alive for generations.

Today, Viamundi Mezcal brings that rebellious spirit to the forefront, inviting adventurous souls to experience the untamed essence of this once-clandestine spirit. With each sip, you’ll taste the echoes of a triumphant past—a spirit that refused to be tamed by convention and continues to honor the legacy of its makers.

Crafted with Heart and Tradition

At the heart of Viamundi lies a commitment to the artisans and communities that make this exceptional spirit possible. From the coffee bean farmers of Veracruz and Chiapas to the craftsmen who create intricate Talavera pottery in Puebla, Viamundi is dedicated to supporting the livelihoods of artisans across Mexico. By fostering sustainable relationships with these communities, Viamundi ensures that their traditions endure and thrive.

Each bottle of Viamundi Mezcal represents more than just a finely crafted spirit—it’s a tribute to the centuries-old traditions and the people who pour their heart and soul into every step of the process. With a focus on quality, integrity, and innovation, Viamundi is committed to delivering a mezcal that is both a work of art and a testament to Mexico’s rich cultural heritage.

Tasting the Smoky Allure of Viamundi Mezcal

Viamundi Mezcal is known for its smoky allure—a characteristic that mezcal lovers know and cherish. The mezcal’s bold flavor profile is the result of traditional production methods, where the agave is roasted in underground pits, infusing the spirit with its signature smoky notes. Beyond the smoke, you’ll discover layers of flavor that reflect the earth and environment of Jalisco—a balance of wild, untamed earthiness and refined sophistication.

With every sip, you’ll be transported to the misty mountains of the Sierra Madre, tasting the centuries-old craft that has been passed down through generations. The flavors of Viamundi Mezcal are complex, with hints of smoke, earth, and a natural sweetness that lingers on the palate. It’s the perfect base for the adventurous cocktails we’ll be creating at our November 1st Art of the Cocktail class.

Join Us for the Art of the Cocktail Class: Day of the Dead Edition

At our Day of the Dead Art of the Cocktail Class on November 1st, you’ll have the chance to work with Viamundi Mezcal and other premium Mexican spirits to craft cocktails that honor the rich traditions of Mexico’s Día de los Muertos celebration. Our expert mixologists will guide you through the process of creating bold, exciting cocktails that showcase the depth and complexity of mezcal, with Viamundi at the forefront.

Throughout the evening, you’ll enjoy a hands-on experience, learning the art of mezcal mixology while mingling with fellow cocktail enthusiasts. Shared appetizers and a stunning rooftop setting will add to the festive atmosphere, making this the perfect way to celebrate Día de los Muertos in style.

Event Details:

  • Date: Friday, November 1st

  • Time: Welcome Cocktails at 6:00 PM, Class begins at 6:30 PM

  • Location: Roof at Park South, 120 E 28th St, New York, NY 10016

  • Tickets: Available now—includes class, shared appetizers, recipe cards, tax, and gratuity. Optional $55 for after-party dinner at Sweetbriar.

Experience the Rebellious Spirit of Viamundi Mezcal

If you’ve never tasted Viamundi Mezcal, now is the perfect opportunity to experience its untamed flavors. From its smoky undertones to the rich cultural history that surrounds it, Viamundi Mezcal is more than just a spirit—it’s a story of rebellion, craftsmanship, and dedication.

Join us on November 1st for a night of mixology, culture, and celebration as we raise our glasses to the artisans who dared to defy the odds and preserve a tradition that lives on in every bottle of Viamundi. Whether you’re a seasoned mezcal enthusiast or just beginning your journey into the world of agave spirits, this is an event you won’t want to miss.

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